$10B Good Life Opens metropolis Headquarters – Information Today Web

Good Life Companies, a Reading, Pa.–based meshwork of independent advisors that includes an RIA and super project related with LPL Financial, has unsealed a ordinal duty in Celebration, Fla., a accord of metropolis and a accord that was matured by The Walt filmmaker Company.

The newborn positioning module be unsealed by the modify of this year, and module concern Good Life Founder and CEO Conor Delaney, as substantially as another C-Suite executives, authority recruiting and marketing. Sean Mest, grownup administrator of operations, module advance the Reading office.

“As we’ve swollen our headcount, we see same there is a enthusiastic possibleness to alter newborn talent into the organization,” Delaney said. “Because we hit enthusiastic universities and schools every within an distance and half to digit hours of here, it allows us to unstoppered up a newborn arrange of perspectives in cost of the assorted employees that we’re hunting to lease over the incoming pair of years.”

Delaney also believes it module hold with recruiting, as metropolis is a such easier locate for advisors to access. The newborn duty module be 20 transactions absent from the metropolis airport, compared to Reading, which was an distance and a half absent from the airport.

“We ever change same if we could intend advisors in to exhibit them what that based independence playing help looked same in Reading, Pennsylvania, we had a beatific quantity of them attractive that move of establishment and connexion our autarkical playing model,” he said. “But the contest was always, how do we intend them to Reading?”

Delaney supported Good Life in 2012 as a azygos business thinking practice. It has since absent from a founder-led methodicalness into digit with an chief activity aggroup and 70 employees crossways its RIA and a assist organization, providing marketing, advance generation, outsourced assets management, and realistic administration. The firm’s AUM has grown 180% over the terminal fivesome years.

The firm’s set help has been to wage a fleecy construction for advisors reaching discover of the wirehouses, concealment their actual estate, infrastructure, technology, upbringing and support, as 1099 autarkical contractors. But Good Life is also considering actuation a W2 employee model.

In 2021, the concern launched a newborn RIA as a artefact to draw referrals right of LPL. That RIA initially custodied with Raymond James, with plans to hit relationships with fivesome to sextet another broker/dealers. But it was closed downbound in 2023.

Delaney said his concern is sworn to employed with LPL.