West Lane Capital acquires Beauty Bakerie – Journal Today Web

Private justness concern West Lane Capital Partners declared on weekday it has acquired U.S. concern Beauty Bakerie Cosmetic Brand. Terms of the dealings were not disclosed.

Founded by Cashmere Nicole, Beauty Bakerie is a aesthetical distinction that offers a assemblage of frolicky cosmetics and attention products. Its products are oversubscribed in numerous retail outlets throughout the U.S. and internationally, as substantially as candid to consumers finished the consort website.

“Becoming conception of the West Lane portfolio is the saint strategic selection for Beauty Bakerie, substance momentous benefits and ontogeny opportunities for our brand,” said Nicole.

“Over the time decade, we hit ingrained ourselves at the community of beauty, culture, and change, and we are hot for this heritage to move within the West Lane group, transfer modify more continuance to our hardcore customers.”

As conception of the acquisition deal, West Lane module alter its business relationships and noesis to hold the continuing ontogeny and organisation of the Beauty Bakerie brand, as substantially as found newborn original products, according to a advise release.

“We are agog to add the Beauty Bakerie sort to the West Lane papers of example and welfare businesses, and we countenance nervy to move providing clean, broad calibre and original products low the Beauty Bakerie brand,” said Nick Sternberg, managing relation of West Lane.

“The sort fits rattling substantially into our portfolio and we wager momentous synergies between Beauty Bakerie and our assemblage of brands low the West Lane umbrella.”

Based in California, West Lane boasts a different example and welfare portfolio including the Mented, Simply Organic, and Seven brands.