Christopher author Joins Ralph Lauren As Digital And Technology Chief – Journal Today Online

Ralph Lauren has titled Christopher author as its incoming Chief Digital and Technology Officer. He joins the style and style consort as it continues to intend orbicular sort recognition, bit its digital and analytics capabilities, and agitate to more direct-to-consumer sales.

“Collaborating with Ralph Lauren’s dumbfounding digital and profession teams, we’re poised for conception and growth,” author said in a LinkedIn place this week. “Our mission: to bit the consort to newborn spot patch maintaining our heritage of excellence.”

He joins Ralph Lauren after heptad eld at Levi composer & Co, where he most fresh was Global CIO. During his tenure, he oversaw a arrange of initiatives including darken and ERP and transformations, accumulation edifice consolidation, and the rollout of the company’s direct-to-consumer platform.

Conrad succeeds Janet Sherlock, who led profession at Ralph Lauren since 2017. Under her leadership, the consort reinforced and grew its digital proximity and swollen the organization’s ingest of staged info and originative AI crossways playing functions.

“Chris brings a riches of undergo that module doubtless secure the enduringness of our digital travelling forward, with a pore on enhancing consumer experiences,” Sherlock wrote on LinkedIn.