Best Buy puts more sponsored creation listings in crowning placements compared with another retail sites – Notice Today Online

Key stat: Best Buy gave its sponsored creation listings the most striking saliency compared with another retail sites, according to a Q3 2023 to Q1 2024 think from Crealytics. Almost half (51%) of its sponsored products were settled at the crowning of the tender and the another half in the shopping grid.

Beyond the chart:

• Walmart and Amazon hit the most multifarious placements of retail media ads, attending throughout its shopping pages (top and lowermost of pages and in-grid), the aforementioned inform found.
• Retail media ads obtain a 183% higher contact rate than the line cipher crossways every impressions tracked by DoubleVerify. High contact comes at the outlay of viewability, however, as the ads are not as ofttimes seen in full. Only 36% of retail media ads settled on retailers’ owned and operated listing were seen by viewers, compared with 73% for conference spreading inventory.
• Retailers with media networks grappling the contest of achieving ad saliency without flexible a user experience that is contributive to creation brainstorm and searchability.

Use this chart:

• Identify retail media networks that reorient with your business goals.
• Inform A/B tests of ads crossways assorted retail media networks.
• Diversify your retail media investments.

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Methodology: Data is from the May 2024 Crealytics “H1 2024 Sponsored Products Benchmarks Report.” Crealytics analyzed publically acquirable screen see results from 9 directive US-based retail media networks during Q3 2023-Q1 2024. Data is supported on a allegoric ordered of more than 2,500 keywords in designated categories. Additionally, this inform includes accumulation from 3,500+ brands and the mass sponsored ad units: in-grid, carousel, sort carousel, and video.