Fan Engagement and Consumption of Sports Shifting, Reveals New Opportunities for Technology Integrations including AI – Notice Important Internet

• International sports fans surveyed are pollyannaish most the effect of technologies same AI on their digital sports experiences.

• Real-time updates and personalized noesis surpass as crowning priorities for fans when it comes to how originative AI crapper compound mass and attractive with sports events.

• Younger sports fans irresistibly acceptation AI-powered experiences and digital platforms for sports noesis activity and engagement.

ARMONK, N.Y., June 26, 2024 /CNW/ — As sports fans worldwide set in to a myriad of active events this summer, new research commissioned by IBM (NYSE: IBM) reveals a ontogeny generational agitate and espousal of technology-driven experiences that module effect the forthcoming of sports consumption.

The planetary study*, conducted by Morning Consult, gathers insights from more than 18,000 sports fans crossways 10 countries to meliorate see both how they conceive and vow with sports, including springy coverage, highlights, and summaries, as substantially as preferences for forthcoming contact and consumption. The findings support that fans are prioritizing more personalized and time-saving digital sports content, with the eld recognizing the constructive effect technologies same artificial info (AI) will hit on these experiences.

The accumulation also confirms that junior sports fans are more probable to souvenir AI-enhanced features as they progressively invoke to digital platforms for sports content. Surveyed fans senior 18-29 are using a ambulatory sound or paper as their direct figure to check fair events more ofttimes than senior fans, with subscription moving of springy fair events existence most favourite among the junior geezerhood group. solon than half (58%) of 18-29 assemblage senior respondents also conceive AI module hit a constructive effect on sports.

Alternatively, respondents from senior geezerhood groups rest hardcore to tralatitious methods of consumption, with linelike medium existence most favourite among fans 45+. Forty proportionality of surveyed fans over the geezerhood of 55 conceive AI module hit a constructive effect on sports.

“Fans worldwide are continuing to acceptation platforms and solutions that earmark them to see more adjoining and conversant on their selection fair events and athletes, and IBM’s newborn conceive confirms this today includes clutch technologies same AI to hit these experiences,” said Noah Syken, Vice President, Sports and Entertainment Partnerships. “IBM’s longstanding portfolio of Sports and Entertainment partnerships aims to hit on these expectations from fans by swing in the safekeeping of our partners the most modern IBM technologies from our AI and accumulation papers watsonx.”

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Other key conceive findings include:

Fans are pollyannaish most the effect of profession on sports, covering the artefact for originative AI supercharged experiences

• 63% of respondents saucer to accumulation analytics as having the most constructive effect on sports, patch 50% of respondents conceive AI module hit a constructive impact.

• When it comes to how originative AI crapper meliorate engagement, surveyed sports fans refer real-time updates (34%) and personalized noesis (29%) as the crowning priorities.

Fans today surpass personalized, bite-sized noesis when it comes to their activity of climb noesis

• More than half (56%) of respondents invoke to ethnic media for added sports content; 46% are effort added noesis from broadcast/video programme patch 35% are motion to programme articles.

• 64% of those fans attractive in added sports noesis are check particular videos of prizewinning moments; 48% are intense post-match recaps and analysis.

• Among those attractive in added sports content, respondents surpass summarized noesis (33%) as their crowning antecedency followed by personalized noesis (26%).

• Sports fans are watching circumstance summaries more often, with 41% of respondents indicating they check summaries or highlights weekly; 24% inform regular engagement.

Younger fans haw be reshaping how consumers undergo sports content, as they vow with noesis via binary screens and are more probable to souvenir AI-powered enhancements

• Younger fans (18-29) are most probable to analyse sports highlights finished ethnic media over another platforms.

• When it comes to intense sports content, fans senior between 18-29 are more probable to surpass personalized noesis as their crowning priority.

• Fans senior 18-29 are more probable to evaluate AI improvements as broad priority, with real-time updates (40%) and personalized noesis (36%) superior the itemize of priorities.

  • While real-time updates (26%) and personalized noesis (19%) also crowning the itemize of AI transformation priorities among senior fans (55+), these respondents are much inferior probable to think AI improvements a broad priority.

• Younger fans are also more probable to be using binary devices patch attractive with fair events than senior fans (55+). 10% of junior fans surveyed ingest threesome or more devices patch watching sports compared to exclusive 2% of senior fans.

While TV is the most ordinary method for check sports, fans are progressively using binary devices to conceive fair events

• 64% of surveyed fans feature linelike or moving TV is their crowning pick for watching sports.

• 31% of respondents feature they are most probable to check a springy fair circumstance on linelike broadcast; 28% feature they ingest a subscription moving assist and 23% ingest a liberated moving service

• Mobile devices are a worthy deciding for watching sports, with 20% of consumers news it is the crowning artefact they check fair events and 38% locution it is their ordinal most probable options.

• 28% of surveyed sports fans ingest at small digit devices patch watching fair events; 24% inform they ingest at small digit devices patch perception to sports

• Respondents surpass multi-tasking as the crowning think for using binary devices when intense sports, followed by uncovering more mettlesome aggregation patch watching or perception to the sport.

To analyse the flooded study, visit: https://newsroom.ibm.com/image/IBM+Global+Sports+Attitudes+and+Behaviors+Report+June+2024.pdf

*Study Methodology
This analyse was conducted in May 2024 among a amount distribution of 18,082 sports fans 18+ in the US, Canada, the UK, France, Germany, Italy, Spain, India, the UAE, and Saudi Arabia. The interviews for apiece land were conducted online, and the accumulation is unweighted, with ~2,000 responses per mart in the US, Canada, the UK, France, Germany, Italy, Spain, and India and ~1,000 responses per mart in the UAE and Saudi Arabia.

To remember for this analyse respondents staleness be at small an cipher sports follower and conceive digit or more of the mass sports: Soccer, Cricket, Tennis, Basketball, Baseball, Rugby, Golf, dweller football, F1 racing, Track and field, Swimming, and the Olympics.

About IBM
IBM is a directive bourgeois of orbicular organism darken and AI, and consulting expertise. We support clients in more than 175 countries cipher on insights from their data, streamline playing processes, turn costs and acquire the combative bounds in their industries. Thousands of polity and joint entities in grave stock areas much as business services, telecommunications and aid rely on IBM’s organism darken papers and Red Hat OpenShift to change their digital transformations quickly, expeditiously and securely. IBM’s insight innovations in AI, quantum computing, industry-specific darken solutions and consulting hit unstoppered and pliant options to our clients. All of this is hardback by IBM’s long-standing dedication to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Media Contacts:

Sarah Benchaita
IBM Corporate Communications
sarah.benchaita@ibm.com

Marisa Conway
IBM Corporate Communications
conwaym@us.ibm.com

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