GS1 US finds 77% of consumers essay careful creation aggregation – Notice Important Online

EWING, N.J. — GS1 US, the non-profit honcho of Universal Product Code (UPC) barcodes, is celebrating its 50th ‘Scanniversary,’ rating the entry of the prototypal barcode construe in retail history.

“On June 26, 1974, a 10-pack of Wrigley’s manduction manducate fancy with a UPC was scanned at a Marsh Supermarket in Troy, Ohio, igniting an epoch of retail and cater concern automation,” GS1 US said. “Today, the barcode is utilised to refer over 1 1000000000 products and is scanned more than 10 1000000000 nowadays daily, bringing as a cornerstone of orbicular commerce.”

Beyond UPC barcodes, two-dimensional (2D) barcodes same QR codes hit also embellish essential contributions from GS1 US to the mart industry.

GS1 US mutual a 2024 consumer analyse that institute 77% of consumers conceive creation aggregation is essential when making a acquire and 79% of shoppers are more probable to acquire products with a QR cipher that offers the aggregation they are hunting for.

GS1 US has today launched an start titled Sunrise 2027, which involves brands transitioning from UPC barcodes to 2D barcodes/QR codes on creation packaging and retailers existence embattled to accept them at review by 2027.

“While we take the heritage of the iconic UPC barcode over the terminal half-century, we staleness hold today’s digital concern defined by elevated consumer expectations and progressively Byzantine cater chains,” said Bob Carpenter, chair and CEO, GS1 US. “In this impulsive landscape, conception is prosperous with the ontogeny acceptation of newborn 2D barcodes. These QR codes, supercharged by GS1, crapper wage a azygos gateway to hold consumers see creation composition, sustainability efforts and recalls patch aiding retailers with listing control, on-demand discounting, couponing and more. The opportunities to noesis consumer certainty and enter with brands patch also bringing the playing needs of playing are genuinely limitless.”

“In constituent to the shopper contact opportunities that 2D barcodes provide, these data-rich QR codes module also meliorate hold our listing direction dealings so that we crapper ready our shelves equipped with the products our customers poverty most,” said Dave DeLaus, grownup evilness chair and honcho aggregation officer, Wegmans Food Markets, Inc. “As an primeval adopter, we’re prioritizing this playing transformation and are pressure-testing our capabilities to secure readiness.”

“The agitate to 2D barcodes module be key to educating consumers in accumulation as they study products that prizewinning foregather the needs of their families,” said Dave Bornmann, Publix grownup evilness president, creation playing development. “Industry reaching unitedly to attain this transformation patch mass barcode positioning standards module be the gateway to aggregation our shoppers progressively poverty at the saucer of decision.”

“I started discover in the supermarket playing as a part-time manner salesperson the assemblage the barcode was introduced and saw first-hand how it reinforced accumulation efficiency and enhanced the client experience,” said Mike Stigers, chair of Wakefern Food Corp., the maximal retailer-owned synergetic with supermarket banners that allow ShopRite, Price Rite Marketplace, the Fresh Grocer, Gourmet Garage and Fairway Market. “It’s so elating to evaluation 50 eld of advancement with the ‘Scanniversary’ and, as a GS1 US commission member, hold pass the industry’s transformation to 2D barcodes. The possibleness to wage so such essential creation aggregation module move to hold retailers, manufacturers and consumers.”

GS1 said it module move to help as a viewless standards embody activity playing cooperation finished the transition.

“The 50th day of the UPC barcode construe serves as a instrument to the long connexion of GS1 Standards in an ever-evolving marketplace,” Carpenter said. “As we start on the incoming chapter of barcode innovation, GS1 US relic sworn to dynamical advancement and facilitating meaning advancements that module appearance the incoming 50 eld and beyond in retail and cater chain.”