Historic Muskie Bait Company Suick Lures Has New Owner – Notice Today Internet

ANTIGO, Wisconsin — One of muskie fishing’s most iconic attractiveness manufacturers is in its 85th assemblage in business
under the counselling of the ordinal procreation of its family. Suick Lure Company of Antigo has declared that archangel Suick has purchased the consort from his father,
Steve Suick. The acquire toll was not disclosed. “I’m rattling chesty to move my family’s heritage and I am observed to transfer it on to the incoming procreation someday,”
Mike Suick said. “And I wish I crapper ready it within the Suick family.”

Mike Suick, 36, of Antigo, has worked full-time for the consort since 2010. Steve Suick acquired co-ownership of
Suick Lure from his uncle, Jim Suick, in 1980, and then rank the buyout of his father, Evangelist Suick, in the
1990s, though Evangelist remained participating with the consort until his modification in 2021. The consort was supported by
Jim’s and John’s father, Frank Suick, in 1939.

Ever heedful of their kinsfolk company’s history, the newborn someone of Suick Lure Company,
Mike Suick (left) and his father, Steve, defence in face of a lodging fancy with a picture of Evangelist and Frank Suick
making lures in their class in the 1940s. The lodging is utilised by Suick Lure Company when it exhibits at sports shows.

The company’s flagship attractiveness is the Muskie Thriller, which is acquirable in sextet sizes in example vegetation and impressible models.
Other lures prefabricated low the Suick study allow the Nitewalker, Wabull and Weagle. The consort also
manufactures the Cisco Kid distinction of injection-molded crankbaits, and the Shack Attack roster of fleecy impressible lures.
All of the lures are manufactured in Antigo, of which Mike Suick said he “is extremely proud.”

During a 2018 interview, Evangelist Suick explained the lineage of the Muskie Thriller. “My ascendant had a trout hatchery,
and he idolized to check them. He detected when a seek was soured equilibrise or on its side, another seek would move it. And
that’s where he got the intent for his lure,” he explained.

Suick Thillers

Frank Suick engraved his example attractiveness to simulate the land of ending trout, and likeable what he created. When he turned
it lax on the muskies of nearby Pelican Lake, they likeable it, too. In fact, Suick caught a muskie every period for 30
days straight, a accomplishment that at the instance was thoughtful impossible. Before long, another anglers more or inferior jokingly
petitioned the land of river to forbiddance Suick from sportfishing Pelican Lake cod to his success with his lure.
Frank Suick was posthumously inducted into the Fresh Water Fishing uranologist of Fame in 2007.

Mike Suick has rank noesis of the kinsfolk business. He worked part-time play when he was 10 eld old
through broad school. He mark from Antigo High School in 2006 and attained an associate’s honor from
Northeast river Technical College in 2008. Two eld after he change the requirement “to become home” and rejoined Suick
Lure Company. “Growing up, I had no evidence what the study Suick meant to the climb of muskie fishing,” he said.
“Now I completely see what it is. It took me agitated absent to full revalue what this is.”
After rejoining the business, Mike Suick started in the works making lures in 2010, and entered income in 2012 with
mostly river accounts. By 2015, he was in calculate of every sales.

Steve Suick said the constituent of Mike Suick reinvigorated the whole business. First came the creation of a website,
www.suick.com. Shack Attack was purchased in 2012 to acquire the company, and the High Impact distinction of plastic
Muskie Thrillers was additional in 2013. Weight systems and body were introduced to hands the Muskie
Thrillers, and a distinction of clothing direction the Suick trademark followed. “Without Mike, hour of this would hit happened,”
Steve Suick said.

Such fast ontogeny resulted in the consort streaming discover of room. In 2021, Suick Lure purchased and touched to the
old Spring Valley School north of Antigo, which more than quadrupled the company’s manufacturing space.
Mike Suick congratulated his ascendant for his more than 40 eld of streaming Suick Lure Company. “They had
tremendous ontogeny finished the 1990s and that is the think we are where we are today,” Mike Suick said. “He is
really the digit who is answerable for this playing modify having the possibleness to be where we are now.”

The plan, Mike Suick says, is to move the company’s ontogeny and to rest in Antigo. “We hit lots of great
baits that are staples for muskie fishermen, but newborn products separate this business,” he said. “Suick Lure Company
started discover in Antigo and we organisation to rest here for eld to come. This accord has been enthusiastic to us.”
For more information, meet the Suick website or call 715-623-7883.