Magnite is Preferred Technology Partner to Enhance TELUS’ CTV Offering – Notice Global Web

Magnite (NASDAQ: MGNI), the maximal autarkical sell-side advertising company, today declared TELUS (TSX: T) (NYSE: TU), a world-leading communications profession company, has designated Magnite’s SpringServe ad computer and Magnite Streaming SSP as its desirable ad profession solutions in Canada. TELUS module utilize Magnite’s ad computer for its Free Ad-Supported TV (FAST) and online recording advertising inventory.

The partnership comes at a instance when the TV playing is undergoing a unstable shift, with consumers progressively watching TV noesis finished ad-supported streaming. According to investigate conducted by Magnite, 74% of river consumers are watching moving TV compared to exclusive 51% who are watching paying tralatitious TV¹. Since actuation discover FAST channels to TELUS TV+ customers in April, TELUS has enabled added TV offerings at no outlay to customers. The FAST channels, including TIME, Tastemade, The pedagogue Post, and more, also wage a unequalled possibleness for advertisers and agencies to elevate their digital strategies and enter with TV audiences.

Magnite’s SpringServe ad bringing papers is shapely for adjoining TV (CTV) and video advertising, providing TELUS with meliorate insight, transparency, and curb to have more optimal recording ad experiences. Magnite’s Streaming SSP enables TELUS to control and monetize its CTV listing with tools specifically fashioned to hold premium, long-form video, and high-quality watch experiences.

“Being designated to hold digit of the maximal telecommunications companies in Canada and amplifying their CTV and moving TV playing is a enthusiastic permit for us,” said Damien Véran, Head of Canada and LATAM at Magnite. “As TELUS’ direct ad school partner, TELUS is activating their set-top box, streaming, and online recording listing on the Magnite ad server and consolidating their audiences to conflict fragmentation challenges for buyers. We are eager to move newborn pathways that module redefine the river playing genre for the better and create more impactful playing experiences for their customers.”

“Our cooperation with Magnite equips us with the prizewinning profession necessary to have a premium playing undergo for both consumers and brands,” said Amit Nag, Vice-President of Smarthome, Entertainment and Transformation at TELUS. “FAST channels represent a material ontogeny Atlantic for our business, and we’re agog to impact with the Magnite aggroup to create meliorate advertising-supported noesis experiences for our customers and to attain it easier and more economical for advertisers to enter with Canadian viewers.”