Mystore Introduces AI-Powered Semantic Search to Boost ONDC Product Visibility – Information Today Internet

ONDC-connected activity Mystore has launched an AI-powered semantic see feature on its vendee and vender apps to compound creation saliency and meliorate individual experience.

Leveraging Google Cloud’s GenAI Platform

Powered by Google Cloud’s Vertex AI, Mystore’s newborn feature is fashioned to wage faithful ask rendering and plain creation recommendations, ensuring hurried and germane see results. This AI-based semantic see aims to intend more reciprocation and impact income for sellers on the ONDC network.

Benefits for histrion and Buyers

The combining of this modern see profession into the Mystore Seller App module support sellers compound their creation saliency and impact sales. By delivering fine and germane creation matches to buyers, Mystore aims to significantly meliorate the purchase undergo on the platform.

T. Koshy, CEO of ONDC, highlighted the effect of this development, stating, “Mystore’s AI-powered semantic see on the ONDC Network not exclusive enhances the shopping undergo but also levels the activity earth for sellers of every sizes, sanctioning them to contend purely supported on the connexion and calibre of their products/services.”

Bikram Singh Bedi, Vice President and Country MD at Google Cloud India, added, “Google Cloud’s Vertex AI is sanctioning high-quality searches for Mystore and ONDC, enhancing discoverability and sanctioning buyers and sellers to seamlessly enter on the platform.”

Supporting SMEs and D2C Brands

Founded by Rajiv Kumar Aggarwal in 2022, Mystore provides e-commerce solutions for diminutive and medium-sized enterprises (SMEs) and direct-to-customer (D2C) brands. By connexion the ONDC network, these businesses crapper accomplish newborn customers crossways India. Mystore’s papers facilitates unseamed purchase and mercantilism and helps brands found dealer-network-based hurried mercantilism platforms.

Boosting Ecommerce Conversion Rates

Mystore CEO Aggarwal stressed the possibleness of the AI-powered semantic see tool, stating that it crapper impact e-commerce transmutation rates by up to 25% and impact vendee contact finished highly germane see results.

Government Initiatives and Support

This utilization coincides with a newborn polity start to onboard 5 lakh micro and diminutive businesses onto the ONDC platform. The MSME Trade Enablement and Marketing (TEAM) scheme, launched by Union Minister for Micro, Small & Medium Enterprises Jitan Ram Manjhi, has a budget of bureau 277 crore for threesome eld and aims to assist this onboarding process.