Nielsen Taps Akhil Parekh To Expand Digital Products – Journal Today Internet

Nielsen has ordained Akhil Parekh as its prototypal Chief Solutions Officer of Digital Product. Parekh, erst EVP/Managing Director at Publicis Groupe, module advance the utilization of newborn digital products and enhancements for the playing world.

Before connexion Nielsen from Publicis, Parekh spent digit eld as SVP/Product Management for Converged TV at Mediaocean with early roles at 4C Insights and Rovi Corporation.

Parekh’s responsibilities module allow overseeing the teams focused on thinking and ads products, as substantially as strategic partnerships. He will work with Nielsen’s Chief Product Officer for Audience Measurement, Deirdre Thomas, who module move her activity over creation strategy for Nielsen’s noesis solutions and existing ratings and news teams.

Parekh commented, “Nielsen has persisted as the cheater in the conference activity in the playing ecosystem, and it’s an take to move the conception that module unlock forthcoming ontogeny for the playing in the digital space.”

Nielsen CEO Karthik Rao added, “As we move to amend with the business and pore our efforts on moving and our focused TV strategy, we staleness move to attain strategic investments in innovation. Akhil module endeavor a grave persona in serving amend the products and strategies our clients requirement to follow in the playing ecosystem. I’m so agog for our forthcoming and see overconfident that the newborn additions to our aggroup module support us attain our vision.”